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MA fantastic ride through history

When DuPont asked us to imagine a high-tech experience that could carry the innovative spirit that runs in their blood, we proposed a journey through time, exploring the challenges and ideas that changed the way we dress, cook and live.

This Time Machine was conceived as a VR experience, to intensify the intimacy between the viewer and the brand. Some interactivity allowed the time traveler to act, and thus better understand the processes and achievements.

Creativity meets cutting-edge technology

The result was displayed at the K Show in Germany, which is the biggest Trade Show on Plastics, worldwide. A special room was dressed as a traditional library, where six players discovered the DuPont universe at the same time.

A total of 1200 visitors went through the VR Library and the feedbacks where overwhelming.

“Working with these creative minds on this revolutionary idea to bring the world of plastics and engineering to life with the virtual reality system was a thrilling journey in itself!” said Rudy van Engen, EMEA Business Director, DuPont Performance Materials.

“On our side, working with DuPont on developing the Time Machine was an opportunity to use our passion for innovation with DuPont’s desire to tell its story. We have managed to create something that drives the imagination of K Show visitors into the world of DuPont,” said Pascal Montjovent, R&D Creative Director.